I found the finished result very similar to NYX's Doll Eye Mascara, another wonderful lengthening mascara. However, while Doll Eye dried up within a month of purchase, False Lash Effect is only now beginning to run low, after 3 months of almost daily use.
Despite the impressive results, this mascara does come with one small annoyance - the brush. Although Max Factor raves about their 'Big Brush', it seems no more unique than any other mascara brush and I had a lot of trouble reaching the lashes on the inner and outer corners of my eyes. Personally, I think a curved brush would have been a much better fit.
Even with the disappointing brush, False Lash Effect is pretty hard to beat - I really would recommend it to anyone. If you have very short eyelashes and want a more subtle alternative to strip lashes or extensions, you will be very happy with this.
Max Factor False Lash Effect Mascara is available from Boots for £10.99.